Jane Genova is a results-driven content-creator/editor and intuitive career coach. Complimentary consultations (Text 203-468-8579 or [email protected]).

Stories by Jane Genova

•	Post-ESG: Implications for Business Development (ESG) Wed., Oct. 4, 2023 The PR industry could easily bounce back from what has been a tough 2023 as firms pounce on the opportunities of the post-ESG era.

•	Shifting Attitudes Toward Failure: Four Implications (Career Advice) Mon., Jun. 19, 2023 Business is overwhelmed by uncertainty, inflation, technology and upstart competition. While Americans once tolerated failure, it is no longer okay or cool. It can inflict a severe penalty, often quickly.

•	Controversy: A Wild Card (Leadership) Tue., Apr. 25, 2023 Right now even the most enthusiastic supporters of the controversy strategy should be recalculating the possible rewards and risks.

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AI and Resumes: Implications for Communications (Artificial intelligence) Thu., Feb. 2, 2023 The best kind of career help might prove to be automated rather than human. A recent MIT study found that the quality of writing for a resume, when improved by AI, boosts the probability of hiring, does result in more offers, increases hourly compensation and leaves employers satisfied about their selections.

•	Career Change: Tough to Even Think About (PR Commentary) Fri., Jan. 6, 2023 If you've ever given any thought to a career outside the media, public relations and marketing fields, there are some things you need to know before you head out on the road to a new line of work.

•	Substack Layoffs: The Peril of Hype (Media News) Wed., Jul. 6, 2022 Substack's woes are, at least in part, a result of the hype associated with the platform. There is a downside to leveraging hype as a tool for promotion.

•	Lawyers Warn Litigation Clients About Publicity Risk (Legal PR) Fri., Jun. 10, 2022 The new gallows humor in both legal and public relations circles could be: They won their lawsuits, but then lost their careers—or jobs.

•	Inconsistent Ratings Could Stall Growth of ESG Investing (PR Commentary) Wed., Mar. 23, 2022 Ratings systems for ESG investments have become a Tower of Babel, which could effectively slow down the growth of the sector.

•	The Shifting Rules of Office Relationships (Media News) Fri., Feb. 4, 2022 Despite the quick decision made in the Jeff Zucker incident, the whole matter of romance in the workplace is still filled with more questions than answers.

•	Crisis Pro Rubenstein Denies Smear Job on Black (PR Commentary) Thu., Jan. 20, 2022 Leon Black sues over claims that Steven Rubenstein was part of a campaign to plant stories about Black's ties with Jeffrey Epstein in a case that could cast a chill over the PR industry.

•	The Metaverse: Potential and Risks (Technology PR) Mon., Oct. 25, 2021 Many clients and customers are now demanding more information and perspective about the metaverse—which means communicators must be up to date on its possibilities and risks.

•	Corporate General Counsel Nervous about ESG (Environmental, Social & Governance) Tue., Sep. 21, 2021 Integrating ESG principles into how corporations operate is scaring their general counsel, but effectively taking account of the "triple bottom line" offers benefits as well as risks.

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Post-COVID, Social Activism and Other Grey Swans (PR Commentary) Tue., May 25, 2021 The trends created primarily or in part by COVID are what businesses are struggling to accommodate. The pandemic’s impact has been such a game-changer that the language of post-COVID could become a permanent marker to signify a new era.

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The Op-Ed in an Era of Datafication (PR Commentary) Fri., Mar. 12, 2021 In this era of the datafication of every aspect of human existence, the credibility and influence of op-ed opinion pieces are in play. Here's how public relations representatives can continue to make the most of this still-important tool.

•	Podcasting in 2021 (Technology PR) Mon., Dec. 28, 2020 With podcasting set to continue its growth in the coming year, here's some advice on how public relations agencies, marketing firms and their clients can navigate this rapidly changing medium.

  

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